Collection: Assorted Logos
Collection:
Assorted Logos
A selection of some of my favorite logo projects from over the years, with descriptions and explanations of design choices.
when
2011-2022
Tools
Adobe Illustrator, Photoshop
Client:
Industry & Location:
Minnesota-products-only liquor store in Minneapolis, Minnesota
Keywords:
approachable, high-end but not snobby, clean, Minnesotan
Solution:
Logo redesign consisting of primary and secondary logos along with a sub-mark and merch mockups.
Brief logo design case study on project details page.
Client:
Industry & Location:
Minnesota-products-only liquor store in Minneapolis, Minnesota
Keywords:
approachable, high-end but not snobby, clean, Minnesotan
Solution:
Logo redesign consisting of primary and secondary logos along with a sub-mark and merch mockups.
Brief logo design case study on project details page.
Client:
Belle Maison Interiors
Industry & Location:
Interior design in North Carolina
Keywords:
elegant, timeless, delicate, high-end, mature
Solution:
Primary logo and logotype; Adobe Jenson chosen for its graceful, slender forms. The delicate lines are mirrored in the mark.
Client:
Belle Maison Interiors
Industry & Location:
Interior Design in North Carolina
Keywords:
elegant, timeless, delicate, high-end, mature
Solution:
Primary logo and logotype; Adobe Jenson chosen for its graceful, slender forms. The delicate lines are mirrored in the mark.
Client:
Fire Valley Extracts
Industry & Location:
THC Extracts in Arizona
Keywords:
modern, millenial, west coast, purples, mountains/nature
Solution:
Clean, modern colors and fonts legible at many different sizes. Sans-serif increases in weight in smaller applications for enhanced legibility.
Client:
Fire Valley Extracts
Industry & Location:
THC Extracts in Arizona
Keywords:
modern, millenial, west coast, purple, mountains/nature
Solution:
Clean, modern colors and fonts legible at many different sizes. Sans-serif increases in weight in smaller applications for enhanced legibility.
Client:
Irongate Garden Inn
Industry & Location:
Event venue in Chico, California
Keywords:
elegant, minimal, traditional, clean, conventional, mature
Solution:
With a focus on personalization, I created the frame in the exact shape of the iron gate at the venue and used the tree image that’s actually part of the gate itself. Plenty of whitespace maintained a clean and minimal look.
Client:
Irongate Garden Inn
Industry & Location:
Event Venue in Chico, CA
Keywords:
elegant, minimal, traditional, clean, conventional, mature
Solution:
With a focus on personalization, I created the frame in the exact shape of the iron gate at the venue and used the tree image that’s actually part of the gate itself. Plenty of whitespace maintained a clean and minimal look.
Client:
Sidenote
Industry & Location:
Blogger in St. Paul, Minnesota
Keywords:
clever, clean, complex, layered, orderly
Solution:
The brackets surrounding everything convey a sidebar-type comment as well as the look of a post-it note. The mark resembles both crumpled paper and a pile of butterfly-type paperclips. The brackets also serve as a container for the somewhat chaotic mark.
Client:
Sidenote
Industry & Location:
Blogger in St. Paul, MN
Keywords:
clever, clean, complex, layered, orderly
Solution:
The brackets surrounding everything convey a sidebar-type comment as well as the look of a post-it note. The mark resembles both crumpled paper and a pile of butterfly-style paperclips. The brackets also serve as a container for the somewhat chaotic mark.
Client:
Aretusa Mediterranean Grill
Industry & Location:
Restaurant concept in Minneapolis, Minnesota
Keywords:
bold, clean, Greek/Mediterranean pattern, friendly, scalable
Solution:
The fonts are clean and the lines are thick enough to be clearly read when scaled down. The Greek key pattern can be used as a branding element in other applications.
Website link and full web design/development case study on project details page.
Client:
Aretusa Mediterranean Grill
Industry & Location:
Mediterranean Restaurant concept
Keywords:
bold, clean, Greek/Mediterranean pattern, friendly, scalable
Solution:
The fonts are clean and the lines are thick enough to be clearly read when scaled down. The Greek key pattern can be used as a branding element in other applications.
Website link and full web design/development case study on project details page.
Client:
Gopher State Physics
Industry, Location:
Physics Teachers’ Network in Minnesota
Keywords:
bold, physics imagery, clever, friendly, youthful
Solution:
My font choice imparted a friendly tone and was easily read at smaller sizes. The particle paths through the silhouette of Minnesota provided a visual clue to the content as well as an interesting pattern to be used throughout the logo’s applications.
Client:
Gopher State Physics
Industry, Location:
Physics Teachers’ Network in MN
Keywords:
bold, physics imagery, clear, friendly, youthful
Solution:
My font choice imparted a friendly tone and was easily read at smaller sizes. The particle paths through the silhouette of Minnesota provided a visual clue to the content as well as an interesting pattern to be used throughout the logo’s applications.
Client:
The Wild Iris
Industry, Location:
Custom frame shop in Minneapolis, Minnesota
Keywords:
watercolor, friendly, quality, scalable, iris image, elegant
Solution:
My main goal was to create a logo with depth, since framing is such a 3-dimensional craft. I applied a watercolor effect to the primary logo and had the iris images coming out of their frames.
Website link and brief case study on project details page.
Client:
The Wild Iris
Industry & Location:
Custom frame shop in Minneapolis, Minnesota
Keywords:
watercolor, friendly, quality, scalable, iris image, elegant
Solution:
My main goal was to give the image some depth, since framing is such a 3-dimensional craft. I applied a watercolor effect to the primary logo and had the irises of both the primary and secondary logos coming out of their frames.
Website link and brief description on project details page.
Client:
Martellina Mosaico
Industry, Location:
Mosaic artist in Venice, Italy
Keywords:
intricate, muted colors, artsy, scalable, ocean/turquoise, historic, Venetian
Solution:
Logo with variations for a mosaic artist based in Venice, Italy. The typeface was chosen to convey a historical letterpress look that reflects the time-honored roots of mosaic art in northern Italy; the colors were chosen directly from an aerial photo of the Venetian lagoon.
Client:
Martellina Mosaico
Industry, Location:
Mosaic artist in Venice, Italy
Keywords:
intricate, muted colors, artsy, scalable, ocean/turquoise, historic, Venetian
Solution:
Logo with variations for a mosaic artist based in Venice, Italy. The typeface was chosen to convey a historical letterpress look that reflects the time-honored roots of mosaic art in northern Italy; the colors were chosen directly from an aerial photo of the Venetian lagoon.
Client:
Diaphora
Industry, Location:
Media group in Minneapolis, Minnesota
Keywords:
simple, literal, black & white, repetition, clear, mirrored
Solution:
The word ‘diaphora’ has to do with repetition and double meanings. This idea was conveyed through the mirrored text as well as the occurrences of doubles: circles, lines, and halves of the image
Client:
Diaphora
Industry, Location:
Media group in Minneapolis, MN
Keywords:
simple, literal, black & white, repetition, clear, mirrored
Solution:
The word ‘diaphora’ has to do with repetition and double meanings. This idea was conveyed through the mirrored text as well as the occurrences of doubles: circles, lines, and halves of the image.
