Illustrator

Assorted Logos
Assorted Logos

Collection: Assorted Logos

Collection:
Assorted Logos

A selection of some of my favorite logo projects from over the years, with descriptions and explanations of design choices.

when

2011-2022

Tools

Adobe Illustrator, Photoshop

Ombibulous primary logo

Client:

Ombibulous

Industry & Location:

Minnesota-products-only liquor store in Minneapolis, Minnesota

Keywords:

approachable, high-end but not snobby, clean, Minnesotan

Solution:

Logo redesign consisting of primary and secondary logos along with a sub-mark and merch mockups.

Brief logo design case study on project details page.

Ombibulous primary logo
Ombibulous secondary logo & coasters

Client:

Ombibulous

Industry & Location:

Minnesota-products-only liquor store in Minneapolis, Minnesota

Keywords:

approachable, high-end but not snobby, clean, Minnesotan

Solution:

Logo redesign consisting of primary and secondary logos along with a sub-mark and merch mockups.

Brief logo design case study on project details page.

Belle Maison Interiors primary logo
Belle Maison Interiors secondary logo & window signage

Client:

Belle Maison Interiors

Industry & Location:

Interior design in North Carolina

Keywords:

elegant, timeless, delicate, high-end, mature

Solution:

Primary logo and logotype; Adobe Jenson chosen for its graceful, slender forms. The delicate lines are mirrored in the mark.

Belle Maison Interiors primary logo
Belle Maison Interiors secondary logo & window signage

Client:

Belle Maison Interiors

Industry & Location:

Interior Design in North Carolina

Keywords:

elegant, timeless, delicate, high-end, mature

Solution:

Primary logo and logotype; Adobe Jenson chosen for its graceful, slender forms. The delicate lines are mirrored in the mark.

Fire Valley Extracts primary logo
Fire Valley Extracts secondary logo & stickers

Client:

Fire Valley Extracts

Industry & Location:

THC Extracts in Arizona

Keywords:

modern, millenial, west coast, oranges, mountains/nature

Solution:

Clean, modern colors and fonts legible at different sizes. Multiple layouts were provided for different applications.

Fire Valley Extracts primary logo
Fire Valley Extracts secondary logo & stickers

Client:

Fire Valley Extracts

Industry & Location:

THC Extracts in Arizona

Keywords:

modern, millenial, west coast, oranges, mountains/nature

Solution:

Clean, modern colors and fonts legible at different sizes. Multiple layouts were provided for different applications.

Afuera Taqueria y Cantina primary logo
Secondary logo and digital menu mockup for Afuera

Client:

Afuera Taquería y Cantina

Industry & Location:

Restaurant concept in Southwestern US

Keywords:

mobile-friendly, bright, modern, young, colorful, millenial, playful

Solution:

The bright colors and ‘glitch-y’ look appeals to an audience that grew up as the internet was developed.

Digital menu prototype and detailed UX/UI case study on project details page.

Afuera Taqueria y Cantina primary logo
Secondary logo and digital menu mockup for Afuera

Client:

Afuera Taquería y Cantina

Industry & Location:

Restaurant concept in Southwest US

Keywords:

mobile-friendly, bright, modern, young, colorful, millenial, playful

Solution:

The bright colors and ‘glitch-y’ look appeals to an audience that grew up as the internet was developed.

Digital menu prototype and detailed UX/UI case study on project details page.

Irongate Garden Inn primary logo
Irongate Garden Inn secondary logo & letterpress printed piece

Client:

Irongate Garden Inn

Industry & Location:

Event venue in Chico, California

Keywords:

elegant, minimal, traditional, clean, conventional, mature

Solution:

With a focus on personalization, I created the frame in the exact shape of the iron gate at the venue and used the tree image that’s actually part of the gate itself.  Plenty of whitespace maintained a clean and minimal look.

Irongate Garden Inn primary logo
Irongate Garden Inn secondary logo & letterpress printed piece

Client:

Irongate Garden Inn

Industry & Location:

Event Venue in Chico, CA

Keywords:

elegant, minimal, traditional, clean, conventional, mature

Solution:

With a focus on personalization, I created the frame in the exact shape of the iron gate at the venue and used the tree image that’s actually part of the gate itself.  Plenty of whitespace maintained a clean and minimal look.

Sidenote primary logo
Sidenote secondary logo & printed piece

Client:

Sidenote

Industry & Location:

Blogger in St. Paul, Minnesota

Keywords:

clever, clean, complex, layered, orderly

Solution:

The brackets surrounding everything convey a sidebar-type comment as well as the look of a post-it note. The mark resembles both crumpled paper and a pile of butterfly-type paperclips. The brackets also serve as a container for the somewhat chaotic mark.

Sidenote primary logo
Sidenote secondary logo & printed piece

Client:

Sidenote

Industry & Location:

Blogger in St. Paul, MN

Keywords:

clever, clean, complex, layered, orderly

Solution:

The brackets surrounding everything convey a sidebar-type comment as well as the look of a post-it note. The mark resembles both crumpled paper and a pile of butterfly-style paperclips. The brackets also serve as a container for the somewhat chaotic mark.

Aretusa primary logo
Aretusa secondary logo & rubber stamp

Client:

Aretusa Mediterranean Grill

Industry & Location:

Restaurant concept in Minneapolis, Minnesota

Keywords:

bold, clean, Greek/Mediterranean pattern, friendly, scalable

Solution:

The fonts are clean and the lines are thick enough to be clearly read when scaled down. The Greek key pattern can be used as a branding element in other applications.

Website link and full web design/development case study on project details page.

Aretusa primary logo
Aretusa secondary logo & rubber stamp

Client:

Aretusa Mediterranean Grill

Industry & Location:

Mediterranean Restaurant concept

Keywords:

bold, clean, Greek/Mediterranean pattern, friendly, scalable

Solution:

The fonts are clean and the lines are thick enough to be clearly read when scaled down. The Greek key pattern can be used as a branding element in other applications.

Website link and full web design/development case study on project details page.

Gopher State Physics primary logo
Gopher State Physics secondary logo and mug

Client:

Gopher State Physics

Industry, Location:

Physics Teachers’ Network in Minnesota

Keywords:

bold, physics imagery, clever, friendly, youthful

Solution:

My font choice imparted a friendly tone and was easily read at smaller sizes. The particle paths through the silhouette of Minnesota provided a visual clue to the content as well as an interesting pattern to be used throughout the logo’s applications.

Gopher State Physics primary logo
Gopher State Physics secondary logo and mug

Client:

Gopher State Physics

Industry, Location:

Physics Teachers’ Network in MN

Keywords:

bold, physics imagery, clear, friendly, youthful

Solution:

My font choice imparted a friendly tone and was easily read at smaller sizes. The particle paths through the silhouette of Minnesota provided a visual clue to the content as well as an interesting pattern to be used throughout the logo’s applications.

The Wild Iris primary logo

Client:

The Wild Iris

Industry, Location:

Custom frame shop in Minneapolis, Minnesota

Keywords:

watercolor, friendly, quality,  scalable, iris image, elegant

Solution:

My main goal was to create a logo with depth, since framing is such a 3-dimensional craft. I applied a watercolor effect to the primary logo and had the iris images coming out of their frames.

Website link and brief case study on project details page.

The Wild Iris primary logo

Client:

The Wild Iris

Industry & Location:

Custom frame shop in Minneapolis, Minnesota

Keywords:

watercolor, friendly, quality,  scalable, iris image, elegant

Solution:

My main goal was to give the image some depth, since framing is such a 3-dimensional craft. I applied a watercolor effect to the primary logo and had the irises of both the primary and secondary logos coming out of their frames.

Website link and brief description on project details page.

Martellina Mosaico primary logo
Martellina Mosaico submark and mockup

Client:

Martellina Mosaico

Industry, Location:

Mosaic artist in Venice, Italy

Keywords:

intricate, muted colors, artsy, scalable, ocean/turquoise, historic, Venetian

Solution:

Logo with variations for a mosaic artist based in Venice, Italy. The typeface was chosen to convey a historical letterpress look that reflects the time-honored roots of mosaic art in northern Italy; the colors were chosen directly from an aerial photo of the Venetian lagoon.

Martellina Mosaico primary logo
Martellina Mosaico submark and mockup

Client:

Martellina Mosaico

Industry, Location:

Mosaic artist in Venice, Italy

Keywords:

intricate, muted colors, artsy, scalable, ocean/turquoise, historic, Venetian

Solution:

Logo with variations for a mosaic artist based in Venice, Italy. The typeface was chosen to convey a historical letterpress look that reflects the time-honored roots of mosaic art in northern Italy; the colors were chosen directly from an aerial photo of the Venetian lagoon.

Diaphora primary logo
Diaphora secondary logo & spot UV printed piece

Client:

Diaphora

Industry, Location:

Media group in Minneapolis, Minnesota

Keywords:

simple, literal, black & white, repetition, clear, mirrored

Solution:

The word ‘diaphora’ has to do with repetition and double meanings. This idea was conveyed through the mirrored text as well as the occurrences of doubles: circles, lines, and halves of the image

Diaphora primary logo
Diaphora secondary logo & spot UV printed piece

Client:

Diaphora

Industry, Location:

Media group in Minneapolis, MN

Keywords:

simple, literal, black & white, repetition, clear, mirrored

Solution:

The word ‘diaphora’ has to do with repetition and double meanings. This idea was conveyed through the mirrored text as well as the occurrences of doubles: circles, lines, and halves of the image.

© 2023  //  all rights reserved

Ombibulous liquor store logo design
Ombibulous liquor store logo design

Logo Redesign: Ombibulous

Logo Redesign:
Ombibulous

Logo with variations and merch mockups for a local liquor store that only sells products made in Minnesota. They would gradually be implementing the new design so they didn’t want to stray far from the original logo.

when

September 2021

Tools

Adobe Illustrator, Photoshop

deliverables

keywords

approachable, high-end but not snobby, clean, Minnesotan

Because the owners would be slowly introducing the new branding, I had to be mindful in the redesign to avoid confusion. Maintaining a similar shape and visual weight was the key to creating that continuity.

It was mentioned that an orange-y peach would be preferred as a color choice for future applications.

Pre-rebrand logo
Pre-rebrand logo: the new design needed to be an updated, modern version of this
Options for the wordmark and layouts
Document showing the logo, alternate logos, colors, and typography choices for the brand
The final logo, alternates, colors, and typography choices

The final logo was created with multiple variations. I included a PDF guide that explained the different file types and a file that the showed an example of each variant on light, dark, and patterned backgrounds.

Afuera Taqueria y Cantina
Afuera Taqueria y Cantina

UX/UI Case Study: Afuera Taquería

UX/UI Case Study:
Afuera Taquería

Start-to-finish UX/UI project with interactive prototype (best viewed on desktop) for a restaurant concept.

There were three main points of focus: a smooth and intuitive user experience, filters for people with dietary restrictions and clearly marked allergen info, and a separate description page for each dish.

Start-to-finish UX/UI project with interactive prototype for a restaurant concept.

There were three main points of focus: a smooth and intuitive user experience, filters for people with dietary restrictions and clearly marked allergen info, and a separate description page for each dish.

when

November 2020

Tools

Adobe XD, Illustrator, Photoshop

deliverables

keywords

mobile-friendly, bright, modern, young, colorful, playful

This is the desktop link to the high-fidelity interactive mobile prototype (opens in a new tab). Clicking an inactive area guides the user through the experience with highlighted hotspots.

See video below for a screen recording of the tested flow.

Instructions:

  1. Navigate to the “etc” page
  2. Filter dishes by Vegan
  3. Check the description page: Does the Vegan Avocado Tostada contain almonds? If not, add one to your order
  4. Check the order to see the final price of the tostada with tax
  5. From the “My Order” section, find out what’s in the Pink Señorita drink
  6. Add one drink to your order
  7. Check final price, add one more Pink Señorita (2 total) from the “My Order” section
  8. Place your order

Below is the full documentation for the case study. This includes the project brief, two personas, the test plan, and the testing summary.

The design brief included the following keywords: mobile-friendly, bright, modern, young, colorful, playful.

The main bright colors are found in many traditional Mexican crafts, and the glitchy look of the logo is familiar to an audience that grew up as the internet was developed.

The final product will be a mobile application that allows the user to see the menu and place an order.

Using the information from the personas and user stories, I sketched out some potential user flows based on the goals of the project.

These goals include a clean and accessible interface, filters for dietary restrictions, and separate pages for dish descriptions.

This exercise brought up some questions:

  • Does the user assume the selected filter is still in place when they select another menu category?
  • How can I ensure the user knows the dish was added to the order?

The final product will be a mobile application that allows the user to see the menu and place an order. Using the information from the personas and user stories, I sketched out some potential flows based on the goals of the project.

These goals include a clean and accessible interface, filters for dietary restrictions, and separate pages for dish descriptions.

This exercise brought up some questions:

  • Does the user assume the selected filter is still in place when they select another menu category?
  • How can I ensure the user knows the dish was added to the order?

The first question would be answered in the user testing phase; the answer to the second question by using microinteractions. The little number on the “My Order” icon updates as items are added (see below) and the “add to order” button also changes to reflect additions.

The screens are set up on the pasteboard according to whether or not certain conditions were met and their position in the flow.

What wasn’t automatically linked through the components was wired together by hand.

Image showing my very organized pasteboard in Adobe XD
My pasteboard organization; screens are arranged by whether or not certain conditions are met
My screens all linked together, automatically through components/interactions and the rest by hand

Finally, I set up the test plan for a limited number of people. As noted in the documentation’s testing summary, I found a few things that would be good to change if the app were to go into development.

Logo Design: Martellina Mosaico

Logo Design:
Martellina Mosaico

Rush logo job for a mosaic artist based in Venice, Italy. He had a show coming up and wanted a new look for his branded materials.

The main goals of the design were scalability with a few variations and for it to be reminiscent of Venice.

when

October 2019

Tools

Adobe Illustrator, Photoshop

deliverables

keywords

intricate, muted colors, artsy, scalable, ocean/turquoise, historic, Venetian

The typeface was chosen to convey a historical look and the color scheme is based on colors of the ocean and Venetian lagoons.

I made sure that the logo itself didn’t look too “perfect”, as mosaic art is a product of human hands. I provided a few different variations and a seamless border for future use.

The logo was selected and refined from a few options. Below are the presented comps and unchosen designs.