Collection: Assorted Logos

Collection:
Assorted Logos

A selection of some of my favorite logo projects from over the years, with descriptions and explanations of design choices.

when

2011-2022

Tools

Adobe Illustrator, Photoshop

Client:

Ombibulous

Industry & Location:

Minnesota-products-only liquor store in Minneapolis, Minnesota

Keywords:

approachable, high-end but not snobby, clean, Minnesotan

Solution:

Logo redesign consisting of primary and secondary logos along with a sub-mark and merch mockups.

Brief logo design case study on project details page.

Client:

Ombibulous

Industry & Location:

Minnesota-products-only liquor store in Minneapolis, Minnesota

Keywords:

approachable, high-end but not snobby, clean, Minnesotan

Solution:

Logo redesign consisting of primary and secondary logos along with a sub-mark and merch mockups.

Brief logo design case study on project details page.

Client:

Belle Maison Interiors

Industry & Location:

Interior design in North Carolina

Keywords:

elegant, timeless, delicate, high-end, mature

Solution:

Primary logo and logotype; Adobe Jenson chosen for its graceful, slender forms. The delicate lines are mirrored in the mark.

Client:

Belle Maison Interiors

Industry & Location:

Interior Design in North Carolina

Keywords:

elegant, timeless, delicate, high-end, mature

Solution:

Primary logo and logotype; Adobe Jenson chosen for its graceful, slender forms. The delicate lines are mirrored in the mark.

Client:

Fire Valley Extracts

Industry & Location:

THC Extracts in Arizona

Keywords:

modern, millenial, west coast, oranges, mountains/nature

Solution:

Clean, modern colors and fonts legible at different sizes. Multiple layouts were provided for different applications.

Client:

Fire Valley Extracts

Industry & Location:

THC Extracts in Arizona

Keywords:

modern, millenial, west coast, oranges, mountains/nature

Solution:

Clean, modern colors and fonts legible at different sizes. Multiple layouts were provided for different applications.

Client:

Afuera Taquería y Cantina

Industry & Location:

Restaurant concept in Southwestern US

Keywords:

mobile-friendly, bright, modern, young, colorful, millenial, playful

Solution:

The bright colors and ‘glitch-y’ look appeals to an audience that grew up as the internet was developed.

Digital menu prototype and detailed UX/UI case study on project details page.

Client:

Afuera Taquería y Cantina

Industry & Location:

Restaurant concept in Southwest US

Keywords:

mobile-friendly, bright, modern, young, colorful, millenial, playful

Solution:

The bright colors and ‘glitch-y’ look appeals to an audience that grew up as the internet was developed.

Digital menu prototype and detailed UX/UI case study on project details page.

Client:

Irongate Garden Inn

Industry & Location:

Event venue in Chico, California

Keywords:

elegant, minimal, traditional, clean, conventional, mature

Solution:

With a focus on personalization, I created the frame in the exact shape of the iron gate at the venue and used the tree image that’s actually part of the gate itself. Plenty of whitespace maintained a clean and minimal look.

Client:

Irongate Garden Inn

Industry & Location:

Event Venue in Chico, CA

Keywords:

elegant, minimal, traditional, clean, conventional, mature

Solution:

Client:

Sidenote

Industry & Location:

Blogger in St. Paul, Minnesota

Keywords:

clever, clean, complex, layered, orderly

Solution:

The brackets surrounding everything convey a sidebar-type comment as well as the look of a post-it note. The mark resembles both crumpled paper and a pile of butterfly-type paperclips. The brackets also serve as a container for the somewhat chaotic mark.

Client:

Sidenote

Industry & Location:

Blogger in St. Paul, MN

Keywords:

clever, clean, complex, layered, orderly

Solution:

The brackets surrounding everything convey a sidebar-type comment as well as the look of a post-it note. The mark resembles both crumpled paper and a pile of butterfly-style paperclips. The brackets also serve as a container for the somewhat chaotic mark.

Client:

Aretusa Mediterranean Grill

Industry & Location:

Restaurant concept in Minneapolis, Minnesota

Keywords:

bold, clean, Greek/Mediterranean pattern, friendly, scalable

Solution:

The fonts are clean and the lines are thick enough to be clearly read when scaled down. The Greek key pattern can be used as a branding element in other applications.

Website link and full web design/development case study on project details page.

Client:

Aretusa Mediterranean Grill

Industry & Location:

Mediterranean Restaurant concept

Keywords:

bold, clean, Greek/Mediterranean pattern, friendly, scalable

Solution:

The fonts are clean and the lines are thick enough to be clearly read when scaled down. The Greek key pattern can be used as a branding element in other applications.

Website link and full web design/development case study on project details page.

Client:

Gopher State Physics

Industry, Location:

Physics Teachers’ Network in Minnesota

Keywords:

bold, physics imagery, clever, friendly, youthful

Solution:

My font choice imparted a friendly tone and was easily read at smaller sizes. The particle paths through the silhouette of Minnesota provided a visual clue to the content as well as an interesting pattern to be used throughout the logo’s applications.

Client:

Gopher State Physics

Industry, Location:

Physics Teachers’ Network in MN

Keywords:

bold, physics imagery, clear, friendly, youthful

Solution:

Client:

The Wild Iris

Industry, Location:

Custom frame shop in Minneapolis, Minnesota

Keywords:

watercolor, friendly, quality, scalable, iris image, elegant

Solution:

My main goal was to create a logo with depth, since framing is such a 3-dimensional craft. I applied a watercolor effect to the primary logo and had the iris images coming out of their frames.

Website link and brief case study on project details page.

Client:

The Wild Iris

Industry & Location:

Custom frame shop in Minneapolis, Minnesota

Keywords:

watercolor, friendly, quality, scalable, iris image, elegant

Solution:

My main goal was to give the image some depth, since framing is such a 3-dimensional craft. I applied a watercolor effect to the primary logo and had the irises of both the primary and secondary logos coming out of their frames.

Website link and brief description on project details page.

Client:

Martellina Mosaico

Industry, Location:

Mosaic artist in Venice, Italy

Keywords:

intricate, muted colors, artsy, scalable, ocean/turquoise, historic, Venetian

Solution:

Logo with variations for a mosaic artist based in Venice, Italy. The typeface was chosen to convey a historical letterpress look that reflects the time-honored roots of mosaic art in northern Italy; the colors were chosen directly from an aerial photo of the Venetian lagoon.

Client:

Martellina Mosaico

Industry, Location:

Mosaic artist in Venice, Italy

Keywords:

intricate, muted colors, artsy, scalable, ocean/turquoise, historic, Venetian

Solution:

Client:

Diaphora

Industry, Location:

Media group in Minneapolis, Minnesota

Keywords:

simple, literal, black & white, repetition, clear, mirrored

Solution:

The word ‘diaphora’ has to do with repetition and double meanings. This idea was conveyed through the mirrored text as well as the occurrences of doubles: circles, lines, and halves of the image

Client:

Diaphora

Industry, Location:

Media group in Minneapolis, MN

Keywords:

simple, literal, black & white, repetition, clear, mirrored

Solution:

The word ‘diaphora’ has to do with repetition and double meanings. This idea was conveyed through the mirrored text as well as the occurrences of doubles: circles, lines, and halves of the image.

Logo Redesign: Ombibulous

Logo Redesign:
Ombibulous

Logo with variations and merch mockups for a local liquor store that only sells products made in Minnesota. They would gradually be implementing the new design so they didn’t want to stray far from the original logo.

when

September 2021

Tools

Adobe Illustrator, Photoshop

deliverables

keywords

approachable, high-end but not snobby, clean, Minnesotan

Because the owners would be slowly introducing the new branding, I had to be mindful in the redesign to avoid confusion. Maintaining a similar shape and visual weight was the key to creating that continuity.

It was mentioned that an orange-y peach would be preferred as a color choice for future applications.

Options for the wordmark and layouts

The final logo was created with multiple variations. I included a PDF guide that explained the different file types and a file that the showed an example of each variant on light, dark, and patterned backgrounds.

Two different tote bag designs for Ombibulous merch

UX/UI Case Study: Afuera Taquería

UX/UI Case Study:
Afuera Taquería

Start-to-finish UX/UI project with interactive prototype (best viewed on desktop) for a restaurant concept.

There were three main points of focus: a smooth and intuitive user experience, filters for people with dietary restrictions and clearly marked allergen info, and a separate description page for each dish.

Start-to-finish UX/UI project with interactive prototype for a restaurant concept.

when

November 2020

Tools

Adobe XD, Illustrator, Photoshop

deliverables

keywords

mobile-friendly, bright, modern, young, colorful, playful

This is the desktop link to the high-fidelity interactive mobile prototype (opens in a new tab). Clicking an inactive area guides the user through the experience with highlighted hotspots.

See video below for a screen recording of the tested flow.

Instructions:

Navigate to the “etc” page
Filter dishes by Vegan
Check the description page: Does the Vegan Avocado Tostada contain almonds? If not, add one to your order
Check the order to see the final price of the tostada with tax
From the “My Order” section, find out what’s in the Pink Señorita drink
Add one drink to your order
Check final price, add one more Pink Señorita (2 total) from the “My Order” section
Place your order

Below is the full documentation for the case study. This includes the project brief, two personas, the test plan, and the testing summary.

Document showing the Project Brief, page 1

Document showing the Project Brief, page 2

Document showing the first persona created for the UX study

Document showing the second persona created for the UX study

Document showing the Test Plan documentation, page 1

Document showing the Test Plan documentation, page 2

Document showing the Prototype Testing Summary, page 1

Document showing the Prototype Testing Summary, page 2

The design brief included the following keywords: mobile-friendly, bright, modern, young, colorful, playful.

The main bright colors are found in many traditional Mexican crafts, and the glitchy look of the logo is familiar to an audience that grew up as the internet was developed.

Image showing alternate logos, colors, and typographic choices for Afuera branding

Image showing elements and components for Afuera branding

Image showing inspiration for Afuera branding

The final product will be a mobile application that allows the user to see the menu and place an order.

Using the information from the personas and user stories, I sketched out some potential user flows based on the goals of the project.

These goals include a clean and accessible interface, filters for dietary restrictions, and separate pages for dish descriptions.

This exercise brought up some questions:

Does the user assume the selected filter is still in place when they select another menu category?
How can I ensure the user knows the dish was added to the order?

The final product will be a mobile application that allows the user to see the menu and place an order. Using the information from the personas and user stories, I sketched out some potential flows based on the goals of the project.

These goals include a clean and accessible interface, filters for dietary restrictions, and separate pages for dish descriptions.

This exercise brought up some questions:

Does the user assume the selected filter is still in place when they select another menu category?
How can I ensure the user knows the dish was added to the order?

The first question would be answered in the user testing phase; the answer to the second question by using microinteractions. The little number on the “My Order” icon updates as items are added (see below) and the “add to order” button also changes to reflect additions.

Image showing the order underlay for the mobile restaurant menu

The screens are set up on the pasteboard according to whether or not certain conditions were met and their position in the flow.

What wasn’t automatically linked through the components was wired together by hand.

Image showing my very organized pasteboard in Adobe XD

My screens all linked together, automatically through components/interactions and the rest by hand

Finally, I set up the test plan for a limited number of people. As noted in the documentation’s testing summary, I found a few things that would be good to change if the app were to go into development.