Logo Redesign: Ombibulous
Logo with variations and merch mockups for a local liquor store that only sells products made in Minnesota. They would gradually be implementing the new design so they didn’t want to stray far from the original logo.
Adobe Illustrator, Photoshop
approachable, high-end but not snobby, clean, Minnesotan
Because the owners would be slowly introducing the new branding, I had to be mindful in the redesign to avoid confusion. Maintaining a similar shape and visual weight was the key to creating that continuity.
It was mentioned that an orange-y peach would be preferred as a color choice for future applications.
The final logo was created with multiple variations. I included a PDF guide that explained the different file types and a file that the showed an example of each variant on light, dark, and patterned backgrounds.