Collection: Assorted Logos

Collection:
Assorted Logos

A selection of some of my favorite logo projects from over the years, with descriptions and explanations of design choices.

when

2011-2022

Tools

Adobe Illustrator, Photoshop

Client:

Ombibulous

Industry & Location:

Minnesota-products-only liquor store in Minneapolis, Minnesota

Keywords:

approachable, high-end but not snobby, clean, Minnesotan

Solution:

Logo redesign consisting of primary and secondary logos along with a sub-mark and merch mockups.

Brief logo design case study on project details page.

Client:

Ombibulous

Industry & Location:

Minnesota-products-only liquor store in Minneapolis, Minnesota

Keywords:

approachable, high-end but not snobby, clean, Minnesotan

Solution:

Logo redesign consisting of primary and secondary logos along with a sub-mark and merch mockups.

Brief logo design case study on project details page.

Client:

Belle Maison Interiors

Industry & Location:

Interior design in North Carolina

Keywords:

elegant, timeless, delicate, high-end, mature

Solution:

Primary logo and logotype; Adobe Jenson chosen for its graceful, slender forms. The delicate lines are mirrored in the mark.

Client:

Belle Maison Interiors

Industry & Location:

Interior Design in North Carolina

Keywords:

elegant, timeless, delicate, high-end, mature

Solution:

Primary logo and logotype; Adobe Jenson chosen for its graceful, slender forms. The delicate lines are mirrored in the mark.

Client:

Fire Valley Extracts

Industry & Location:

THC Extracts in Arizona

Keywords:

modern, millenial, west coast, oranges, mountains/nature

Solution:

Clean, modern colors and fonts legible at different sizes. Multiple layouts were provided for different applications.

Client:

Fire Valley Extracts

Industry & Location:

THC Extracts in Arizona

Keywords:

modern, millenial, west coast, oranges, mountains/nature

Solution:

Clean, modern colors and fonts legible at different sizes. Multiple layouts were provided for different applications.

Client:

Afuera Taquería y Cantina

Industry & Location:

Restaurant concept in Southwestern US

Keywords:

mobile-friendly, bright, modern, young, colorful, millenial, playful

Solution:

The bright colors and ‘glitch-y’ look appeals to an audience that grew up as the internet was developed.

Digital menu prototype and detailed UX/UI case study on project details page.

Client:

Afuera Taquería y Cantina

Industry & Location:

Restaurant concept in Southwest US

Keywords:

mobile-friendly, bright, modern, young, colorful, millenial, playful

Solution:

The bright colors and ‘glitch-y’ look appeals to an audience that grew up as the internet was developed.

Digital menu prototype and detailed UX/UI case study on project details page.

Client:

Irongate Garden Inn

Industry & Location:

Event venue in Chico, California

Keywords:

elegant, minimal, traditional, clean, conventional, mature

Solution:

With a focus on personalization, I created the frame in the exact shape of the iron gate at the venue and used the tree image that’s actually part of the gate itself. Plenty of whitespace maintained a clean and minimal look.

Client:

Irongate Garden Inn

Industry & Location:

Event Venue in Chico, CA

Keywords:

elegant, minimal, traditional, clean, conventional, mature

Solution:

Client:

Sidenote

Industry & Location:

Blogger in St. Paul, Minnesota

Keywords:

clever, clean, complex, layered, orderly

Solution:

The brackets surrounding everything convey a sidebar-type comment as well as the look of a post-it note. The mark resembles both crumpled paper and a pile of butterfly-type paperclips. The brackets also serve as a container for the somewhat chaotic mark.

Client:

Sidenote

Industry & Location:

Blogger in St. Paul, MN

Keywords:

clever, clean, complex, layered, orderly

Solution:

The brackets surrounding everything convey a sidebar-type comment as well as the look of a post-it note. The mark resembles both crumpled paper and a pile of butterfly-style paperclips. The brackets also serve as a container for the somewhat chaotic mark.

Client:

Aretusa Mediterranean Grill

Industry & Location:

Restaurant concept in Minneapolis, Minnesota

Keywords:

bold, clean, Greek/Mediterranean pattern, friendly, scalable

Solution:

The fonts are clean and the lines are thick enough to be clearly read when scaled down. The Greek key pattern can be used as a branding element in other applications.

Website link and full web design/development case study on project details page.

Client:

Aretusa Mediterranean Grill

Industry & Location:

Mediterranean Restaurant concept

Keywords:

bold, clean, Greek/Mediterranean pattern, friendly, scalable

Solution:

The fonts are clean and the lines are thick enough to be clearly read when scaled down. The Greek key pattern can be used as a branding element in other applications.

Website link and full web design/development case study on project details page.

Client:

Gopher State Physics

Industry, Location:

Physics Teachers’ Network in Minnesota

Keywords:

bold, physics imagery, clever, friendly, youthful

Solution:

My font choice imparted a friendly tone and was easily read at smaller sizes. The particle paths through the silhouette of Minnesota provided a visual clue to the content as well as an interesting pattern to be used throughout the logo’s applications.

Client:

Gopher State Physics

Industry, Location:

Physics Teachers’ Network in MN

Keywords:

bold, physics imagery, clear, friendly, youthful

Solution:

Client:

The Wild Iris

Industry, Location:

Custom frame shop in Minneapolis, Minnesota

Keywords:

watercolor, friendly, quality, scalable, iris image, elegant

Solution:

My main goal was to create a logo with depth, since framing is such a 3-dimensional craft. I applied a watercolor effect to the primary logo and had the iris images coming out of their frames.

Website link and brief case study on project details page.

Client:

The Wild Iris

Industry & Location:

Custom frame shop in Minneapolis, Minnesota

Keywords:

watercolor, friendly, quality, scalable, iris image, elegant

Solution:

My main goal was to give the image some depth, since framing is such a 3-dimensional craft. I applied a watercolor effect to the primary logo and had the irises of both the primary and secondary logos coming out of their frames.

Website link and brief description on project details page.

Client:

Martellina Mosaico

Industry, Location:

Mosaic artist in Venice, Italy

Keywords:

intricate, muted colors, artsy, scalable, ocean/turquoise, historic, Venetian

Solution:

Logo with variations for a mosaic artist based in Venice, Italy. The typeface was chosen to convey a historical letterpress look that reflects the time-honored roots of mosaic art in northern Italy; the colors were chosen directly from an aerial photo of the Venetian lagoon.

Client:

Martellina Mosaico

Industry, Location:

Mosaic artist in Venice, Italy

Keywords:

intricate, muted colors, artsy, scalable, ocean/turquoise, historic, Venetian

Solution:

Client:

Diaphora

Industry, Location:

Media group in Minneapolis, Minnesota

Keywords:

simple, literal, black & white, repetition, clear, mirrored

Solution:

The word ‘diaphora’ has to do with repetition and double meanings. This idea was conveyed through the mirrored text as well as the occurrences of doubles: circles, lines, and halves of the image

Client:

Diaphora

Industry, Location:

Media group in Minneapolis, MN

Keywords:

simple, literal, black & white, repetition, clear, mirrored

Solution:

The word ‘diaphora’ has to do with repetition and double meanings. This idea was conveyed through the mirrored text as well as the occurrences of doubles: circles, lines, and halves of the image.